In 2020, my 8th year of business, we generated $1,064,855.30 in revenue. Now, contrast that with my first year of business, where I only made $63.22.
I’m not lying when I say that the proven formula in this blog post is literally why I was able to scale my business to pull in 7 figures.
This topic is so impactful that I actually cover it in-depth inside my signature Get Clients Now coaching program. So you guys are getting an exclusive sneak peek of what’s inside that program here today!
The proven formula we’re talking about today – is called The 5 Ones.
These “5 Ones” aren’t any mindblowing secrets of the industry that business owners don’t want you to know! (I first heard of the power of the 5 Ones from my business coach, Taki Moore, who heard it from his coach). They’re just best practices that have a foundation in consistency and hard work — and that’s why they work!
And this is NOT a get-rich-quick scheme! Just like there’s no magic pill to lose weight, there’s no way to snap your fingers to make a million dollars (and if anyone tells you that they’re lying.)
The 5 Ones helped me grow to 7 figures and have helped countless Get Clients Now students scale to 6 figures in their businesses as well, so pay attention!
The 5 Ones are as follows:
- One target market
- One problem you solve
- One system for getting clients
- One offer
- For one year
Now the five ones aren’t separate; they’re all connected. You can’t ignore one and expect to get similar results. You need to do all of them. So be sure to read this blog post to the end.
The First One: One Target Market
Let’s talk about our first “One.” I know it sounds confusing but work with me here. It’s ONE target market. This is the foundation of your business. We want to make sure that you are super clear on the one market that you are going to serve.
For example, if you’re a graphic designer, your target market could be as specific as helping business coaches design a beautiful website. You will focus on that ONE target market and no others. This is how you pave the path of becoming an EXPERT in the industry you serve. If you’re bouncing from market to market, that might be okay in the beginning to see what work you like, but you will see no growth or scale in your business from it.
Just a quick note… cutting down to just one niche market can sometimes feel like, “Oh my gosh, there’s no one here to serve, how can I get any clients doing this!?”. But you only think that until you begin to work and explore in that niche, and then you realize how much money there is to be made there.
In the high-level mastermind that I’m in, there’s one guy who works specifically with salon owners. And he makes multiple seven-figures every year. Another friend of mine works specifically with dentists who want to make money in real estate. Want to know how much he makes? The answer is seven-figures.
This is all to show you that it’s the business systems that are the difference in succeeding, not the niche or market you’re in.
The Second One: One Problem
After you’ve picked your one target market, the next “One” is to solve ONE problem. It’s funny because many businesses out there aren’t even sure if they solve a real problem in the first place, or they try to solve every single problem in their industry. You can probably see how it’s much more reliable and scalable to focus on solving one core problem that people have in your market.
When you focus and are intentional with that one problem, you become an expert at it. You’ll start getting looked at as the go-to person with all the answers to this problem your potential clients have.
If you bounce from problem to problem, trying to wear five different hats, then your potential clients won’t trust you as much as they will someone who’s established themselves already as someone who’s able to solve their specific problem.
The Third One: One System
After you’ve found a problem to solve, you’re going to need to find clients with the next “One” of the 5 Ones. You need ONE system for getting clients. I just made an Instagram post the other day that gives an excellent example of why it’s so important just to have one system. Check it out here:
View this post on Instagram
If you expend your energy into five different systems or ways to get clients, you’ll see super slow and inconsistent results from each one. If you focus on perfecting just one system for getting your clients, you’ll become so good and efficient at it that you’ll have so many leads you don’t know what to do with all of them. Doesn’t that sound nice?
The Fourth One: One Offer
Our second to last of the 5 Ones is ONE offer. If you’re picking up on the themes here, I’m going to say what I said earlier – If you’re offering five different things, people aren’t going to know what you’re an expert in or what they should even buy from you at all. You need to be clear and precise in the one offer you have.
This also allows you to refine and control this offer and make it so irresistible that your potential clients look at it as a no-brainer because of how well you’ve refined it. You couldn’t do that with three different offers. So stay focused on your one offer in your business.
The Fifth One: One Year
Our final of the 5 Ones is ONE year. Somewhere along the way in this blog post, you may have thought to yourself, how can I scale to a 6 or 7 figure business if I’m only working in one market on one problem with one system and one offer? That feels so limiting; how can I scale with that? One year is the answer.
Understand that your business will slowly evolve and change as you grow; this formula doesn’t deny that. But if you don’t commit yourself to the last 4 Ones, you won’t have much of a business to scale in the first place. And that’s where people sometimes go wrong. They watch what so many other people are doing in their businesses and think they have to implement similar strategies.
However, the truth is that you don’t know what that person is doing behind the scenes. Or how long they’ve been working on their business and the motivation behind why they’re making whatever decision they’re making. The 5 Ones offer that clarity. If you follow them, you’ll have a solid business, and THEN you can start making changes down the road.
Let me use myself as a very timely and literal example of how the 5 Ones works. Exactly one year ago, we were filming the content for my Get Clients Now signature coaching program. We sold that program and solely focused on enrolling students in it for one whole year, and we generated $1.2 million that year.
And funny enough, later today, an exact year after filming the Get Clients Now Program, we begin the filming for my next offer, my high-level mastermind program, The $100K Mastermind Experience. We put in the work for one whole year with the Get Clients Now program and just now are feeling like it’s time to scale and branch out into a new offer.
I wrote this article because I really wanted to give you all some value as we approach the end of my “5 Ones” year. I could’ve kept this training in the paid GCN program, but I always want to give back to you all.
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