With every launch I’ve done (and I’ve launched many things over my past eight years of business), I always come out of the launch having learned several new things that I take away to use for the next one.
With my most recent six-figure launch (the launch of my $100K Mastermind Experience), I learned 4 new things that I wanted to share with you today.
However, before I share the four things I learned, I want to share something with you. I think it’s really important that when we hear our coaches or mentors talk about their six-figure launches, we demand a little bit of transparency. Because when someone says they just did a “six-figure launch,” that can be six figures in profit, six figures in cash in the bank, or six figures in sales.
And so, with this launch, when I talk about it being a six-figure launch, it was a six-figure launch in sales. And I wanted to be transparent and straightforward with you because I feel like many business coaches don’t do this.
Now, let’s hop right into the 4 things I learned from this launch:
1. Give your offer your full 120%
You have to believe 120% in your offer, that it is the best thing on the market and that it provides incredible value for what you’re charging. And if you don’t have that, I don’t know how confident you can be. And when we aren’t confident in our offer, we struggle to sell it because we don’t fully believe it’s worth it.
It is very easy for me to confidently sell my $100K Mastermind Experience because I believe 120% in it. And that’s exactly how I felt about my websites when I was a branding and web designer. And that’s how I felt when I first launched my Get Clients Now coaching program as well. I’ve always given my products and offers 120% of my belief and effort.
And this means a lot of work, strategy, long work days, systems, organization, and overall effort. But it’s all worth it because if you have a program that you have 120% confidence in, everything else will fall into place. My most successful students are the ones who truly have faith in the fact that their program or offer is the absolute best offer on the market.
If you don’t believe in your offer 120%, you need to find another offer or a way to improve your current offer. Because the honest answer is that if you don’t believe that you’re creating a fair transaction between yourself and your clients, you’re going to struggle to sell it. You want your offer to feel like it’s an absolute no-brainer for the price. And don’t beat yourself up if you’re not at the 120% right away. It’s a work in progress that takes time and lots of revisions.
A good question to ask if you feel a little shaky on your belief is, “What would I need to offer, what would I need to add, what would I need to do to make this product something that I 120% believe in?”
Here’s a real-life example. In my Get Clients Now program, we offer unlimited 1:1 support calls with my certified coaches. And for the price point that we charge for the Get Clients Now, that’s an insane amount of value. Nobody else in the marketplace is doing this. Usually, you have to pay for each support call with the coaches for a coaching program at this price range.
But for me to 120% believe in the Get Clients Now program, I had to ignore many people’s advice and go with my gut instinct. I had to do what I needed to do to have that full belief in what I had to offer with
So, with this launch, I believed in my $100K Mastermind Experience with 120% belief. And I put in 120% of my effort, which is the biggest reason I had a six-figure launch.
2. Launches are always going to be a little scary
Remember, I’ve been doing launches for 8+ years, and to this day, I still have launch butterflies every single time. I’m going to be super real with you right now; when I went to go send the first $100K Mastermind Experience launch email, my hands were literally shaking as I was clicking send. I’ve done this so many times, but I was still really scared.
There are a lot of reasons why we would be afraid. There’s the fear of rejection, fear of failing, fear of it flopping, fear of it not paying off, fear of us looking like an idiot and putting our stuff out there for the world to see.
I learned from this launch that even though I do multiple launches a year, they’re still going to be a little scary every time, and that’s totally normal. But at that moment, when all I wanted to do was hop back into my warm shower and not send the email, instead I got out of the shower, got dressed, and sent that email, even though I was scared and shaking. And so, I had to make the conscious decision to overcome my fear and take that first baby step towards the launch.
If you feel scared to put your offer out there, please know that it’s perfectly normal. Just take it one step at a time. I also find that creating a launch checklist helps me feel more confident and take those baby steps. There’s something about breaking it down into smaller steps that helps take away the overwhelm and fear.
If you’re still procrastinating because you’re scared, I recommend you publicly announce a launch date on your Instagram or Facebook or wherever you usually post. This will give you some accountability and a deadline that you’ll have to stick to, so you’ll essentially force yourself to work through your fear.
So the big takeaway here is that if you’re feeling afraid to launch, just know you’re in good company. The important thing is to take the next action even though you may not want to.
3. Pour your efforts into growing your email list
This was an extremely successful launch for me. And all I had to do was send four emails to my list inviting them to apply for the $100K Mastermind Experience. That’s it. No ads, no Facebook group promo posts, no IG story announcements. Just four simple emails that took a total of 2 hours to write and send.
And so, if you’re wondering what platform you should focus on growing, my recommendation would be to focus on growing your email list. With social media being as volatile as it is, with Facebook shutting down profiles left and right, IG accounts getting removed, whatever it might be, focusing on growing my email list this year has been an excellent decision.
I’ve been encouraging my students to focus on growing their email lists. Once you grow your email list, it’s your platform essentially. Your email list can’t be taken away as easily as a Facebook or Instagram account. And the payoff is really there.
I want you to think about where your business would be if you focused up on growing your email list. Where would it be if every time you wanted to book calls or sell your program, all you had to do was send a simple email? In my opinion, it simplifies the launch process SO much, and it’s nice to have such a sturdy platform to rely on.
I created a free video training on how I’ve been able to add 40K to my list in just four months. Click here to check it out.
4. Be present and involved in your mentorship or coaching community
Leaning into my community was one of the most important things that allowed me to have such a successful launch. From the moral support to all the many questions I answered, having a community that I heavily leaned on as I launched made a big difference. And it’s something that you should have as well.
Plugging into your mentorship community is something you can do today. My students in the Get Clients Now program and the $100K Mastermind Experience have a fantastic community of high-vibe women who want their success. Entrepreneurship can be so lonely, and so having a supportive community of awesome people that truly want your success is critical to a successful launch.
If you’re in an awesome mentorship or coaching program right now, but you’re not super involved, plug yourself in and lean on your community! They are there for you, and they want to see you succeed!
If you aren’t currently part of a mentorship community or program, I would really encourage you to look for a community that would be a good fit for you. Sure, you could try to figure everything out yourself, watching hundreds of Youtube videos and working long nights. But if you want your launches to take off quickly and successfully, it’ll go a lot faster if you have a community of people that can show you what it takes.
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