If you want to consistently get more Instagram followers every single month, you will have to do things that other creators don’t.

You’re going to need to stay on top of trends and innovate them. 

You’re going to need to constantly provide value, post content consistently, and figure out a way to stand out in an oversaturated market.

I want to show you the three types of feed posts formats that I use that help me attract and nurture my Instagram followers from a random stranger on the internet to a raving, loyal client.

Before I start, I just want to say this. Growing your following is obviously important. 

But monetizing that following is even more essential. 

So with these posts, I’m not only going to show you the format that I post in. 

I’m also going to share how to get people to engage and connect with you so that when you go to promote your offers, they’re ready and eager to buy. 

Alright, here are the three types of post formats that I typically use on my Instagram account. 

  1. Quote posts 
  2. Carousel Posts 
  3. Photos of Me

Instagram Post Format #1: Quote Posts

I’m going to start with the Quote posts first because they’re soooo simple to create. 

When we create our quote posts, I like to think of something that not only I resonate with but that our audience will also resonate with. 

So when we make our quotes, we really want to think about “what is something that our audience will think about, will comment on, will save and share?” 

So as you’re creating these quotes, it’s really important to come at it from the perspective of what your ideal clients want to read, share, and save.

Just to be even more clear, these are going to be quotes that you come up with from your place of authority and expertise. 

We are not going to be reposting well-known quotes from famous people. Instead, we are going to get creative here and share little snippets of our own thoughts. 

Here’s how we create these posts. 

What we’ll do is post the quote on Twitter, take a screenshot of it, add a colored background in Canva, and then we’ll post it. 

It’s really that simple. Sometimes, where we can, we’ll also expand upon the quote post with other photos, screenshots, a deeper explanation, etc., using a carousel swipe format. 

Here are some examples of our quote posts: 

With these quote posts, here’s the secret sauce that will skyrocket your engagement. 

In the caption of our quote post, we’ll actually tell our audience to take the next step. 

We’ll say something like “Comment your thoughts below” or “Share this to your IG story or with a friend.” 

We very clearly lay out the next step for our readers, and because we tell them what to do, they typically do that. 

And we see a lot more engagement, simply because we laid it out clearly in the caption. 

For example, in this one, we asked them to comment their opinion below, and that helped us get way more comments than if we just posted the quote image as is without the caption prompt:

Instagram Post Format #2: High-Value, Informational, Carousel Posts

These are meaty informational posts specifically created to get more saves or shares. I like to think of them as mini blog posts. 

Here are some examples: 

If you go on my Instagram and swipe through these informational carousel swipe posts, you can see that I share things such as different follow-up tips or how I stay consistent in my business every single day. 

Here’s how I typically create them. 

First, I like to type my carousel slide info in notes, take screenshots, and create a cover slide for the first image. Then I write my caption and post it on Instagram.

Example of how I use notes for my IG posts

It’s super simple for me, but it also gives a feeling of behind-the-scenes, valuable information for all my followers. 

These posts are extremely valuable and are always very well accepted. 

When I look at my insights, these are by far the ones that perform really well, especially when you look at the number of saves and shares that these types of posts have. 

Because these posts get so many shares, they are very instrumental in attracting new followers. 

The key here with these carousel swipe-posts is don’t overdo them in terms of design. 

The more simple they are, the better. 

As I said, I just create them in my notes, screenshot them, and add them to IG. Super simple.

Instagram Post Format #3: Photos of Me

There’s nothing like a good, old-fashioned photo of yourself, but I want to share how you can spice it up to increase engagement. 

Here are some examples: 

My photos always do super well because we always try to do one thing per post to spice it up and make it a little more different than just a static image — one thing to make it look different or stand out. 

Sometimes we turn them into a little GIF, so there’s some movement. 

Sometimes we turn my photo into a swipe carousel post with screenshots or other images that add to what I’m talking about in the IG caption. 

Adding these little tweaks makes people stay on your image longer because it’s more engaging. 

And when people spend more time on your photos, this indicates to Instagram that it’s a good photo, people are looking at it and liking it, and they will show it to more people. 

When it comes to the caption for these photos of yourself, it’s really important to use the captions to teach and provide value to your audience. 

I use the captions on my photos to share helpful tips or strategies that my followers will find useful. 

Each one of the photos that I share isn’t just “Hey, here’s a picture of me”. 

Instead, it’s an opportunity to connect with your audience, provide value, and teach them something they didn’t know. 

If you’re curious to know how these three content formats have been performing for us, I thought you’d like a little sneak peek into our IG stats. 

When we did these types of posts consistently for 30 days, we reached 140% more accounts. We reached 149K accounts total. We had almost 10K content interactions. We also increased our audience by 1412 new followers. 

And the best part? 

We only had to share 14 posts in total. 

It’s a post about every other day, and all of these are easy to do.

If you know me, you know I like simple and easy, so all of my content always reflects that. 

If you follow these three different Instagram feed post formats with all my hacks and post consistently, I promise you that you will start to attract loads of new ideal clients to your Instagram.

If you want to stay up to date on all the latest IG trends and see what kind of content I’m posting in real-time, follow me on Instagram.

Before you go! Want to learn how I tripled my business & signed on 70+ high-ticket clients per month?

I’m hosting a series of free workshops soon that will uncover the exact system I used to hit 6-figures in one year, without needing complicated ads or funnels.

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Written by

Maria Wendt

Maria Wendt is a highly sought-after business coach who specializes in helping ambitious female entrepreneurs get clients online.

Published and interviewed in many different places, including Forbes & Business Insider, she mentors her community of 150,000+ business owners, teaching them exactly how to build a profitable online business.