Thanksgiving and Black Friday are right around the corner, and so it’s time to start thinking about what we’re going to do to have a successful, profitable, enjoyable Black Friday launch.
I’ve been doing Black Friday launches every year for the past eight years, so I wanted to share all the steps that I use to have a super successful Black Friday launch.
So, what are the steps to a successful Black Friday launch? I’m going to break it down for you right here.
Step One: You need to decide what you’re going to offer.
One of the mistakes that many people make when determining their Black Friday offer is they don’t decide on anything. They just procrastinate and push it off, and then all of a sudden, it’s a week until Thanksgiving and Black Friday, and they have nothing planned. So then they decide to just push it off until next year when they have more time to plan.
But what they don’t realize is that by procrastinating and pushing it off until next year, they’re leaving a lot of money on the table.
So we need to actually decide and finalize what we are offering. Get super specific on it and write it all down on a piece of paper.
Step Two: Set a SPECIFIC launch goal.
We don’t want some arbitrarily broad goal. I want you to set a super-specific goal that is achievable, and then actually write it down.
How much money do you want to make? How many spots do you want to sell? How many products do you want to move off the shelves? Whatever your business model is, you want to identify and specify your launch goals. When your Black Friday launch is over, and you close the doors to your sale, what do you actually want to have made?
I always put my launch goals on a whiteboard or sticky note right in front of my desk, so I see it every single day. Do whatever works for you. But the important thing to take away here is to set a very specific launch goal. This will keep you motivated, and it makes your goal feel super tangible.
Step Three: Reverse engineer what steps you need to take in order to hit your launch goal.
So you know what you’re selling and you’ve set your goal. Now what? Reverse engineer your game plan to hit your goal. How many emails will you send? How many posts will you create? How many people will you follow up with or reach out to?
So many entrepreneurs just throw spaghetti at the wall, hoping that something will stick and they will hit their sales target. You need to develop a super-specific game plan that will take you step by step towards your goal.
For example, if you want to make $5,000 with your Black Friday offer, what do you need to do to get six people to sign up for your coaching package, etc.?
You need to map out and break down all your marketing and promotion steps ahead of time so that when Black Friday rolls around, you know exactly what you need to do.
Step Four: Write your launch content ahead of time.
Get all your content prepped! I always spend time with my family the week of Thanksgiving, so I never have time to write my Black Friday content that week.
I like to prepare my content at least several weeks before so I can get it all scheduled out, and I don’t have to worry about writing a bunch of content while I’m trying to spend time with my family.
Step Five: Get YOURSELF fully prepped.
If you’re anything like any of my students, you have a million demands for your time. You might have a significant other, children, a full-time job. All of those things are vying for your attention, and it can be hard to be fully present to your business during Black Friday.
So you need to think about the things you can put in place ahead of time so that when Black Friday rolls around, all you have to do is show up and be present for your launch.
It may be letting your family know you need to step out for a bit the day after Thanksgiving or asking your partner or family member to watch the kids for a few hours while you work on your launch. Clean your house ahead of time or prep meals, so you don’t have to do as much on the weekend of Black Friday.
Make a list of things you can do ahead of time so that you can have that profitable Black Friday launch when the time comes.
Step Six: Set aside time in your calendar for when you will do your launch activities.
This goes along with step five, but make sure you actually schedule in time in your for you to work on your launch. Even if it’s only 2 hours to post on social media, respond to messages, and send emails, having this time set aside will ensure that you are getting your launch content out there and getting it done.
Step Seven: Stick to your game plan and do not waver.
Before you even start your launch, I want you to be 100% detached from the outcome. I’ve coached hundreds of women through launches, and I’ve always seen one thing to be true.
The students that were desperate and super attached to hitting their launch goals never ever hit it. And the ones that weren’t overly attached to their goals, just let the outcome, and had fun with it were the ones that did super well. People can tell when you’re trying to sell from a place of desperation and scarcity, so do your best to detach yourself from the outcome of your launch fully.
Remember, sometimes Black Friday launches are a little slow at the start, and then they pick up towards the end of the launch. So whatever you do, follow the game plan you mapped out for yourself in step three and do not waver.
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