I JUST SPENT 2 DAYS IN A VIRTUAL ROOM WITH A BUNCH OF MILLIONAIRE BUSINESS OWNERS.
I was able to pick their brains and get valuable insight into how to survive and thrive in today’s market.
And, since you all know I am here to help you, I thought I would share what I learned.
Hope it helps!
WHAT SHOULD MY ATTITUDE BE?
Keep your focus on opportunities. Instead of focusing on what you don’t have right now, focus on what you do have. For example, right now you have an abundance of time to spend growing your business. You will accomplish nothing by wringing your hands and lamenting what you don’t have. Use that energy wisely and spend it working on growing your business. Frankly, spend that energy making money.
Secondly, now is not the time to be sitting on your hands. If you think about it, you have an abundance of time. Use that time wisely. Don’t spend your time curled up in a ball waiting for this to blow over. Use this time to grow your business.
Thirdly, you need to be in work mode. The coaches that step up and serve, and solve problems, and provide value to their audience, will be the coaches whose businesses grow during this time period. You need to be in massive work mode right now.
Finally, choose gratitude. Yes, there’s a lot to be stressed out about right now. But stressing will get you nowhere. Gratitude will carry you far. Right now, make a list of everything that you’re grateful for. I have been writing a list of 10 good things that happen each and every day. This is keeping me counting my blessings, feeling positive and choosing happiness.
WHAT SHOULD I BE FOCUSING ON?
Focus on getting more clients. The #1 thing that you need to be working on right now is getting clients. It’s that simple. Cut out the fluff. You need to simplify your business game plan. You need to eliminate the unnecessary and focus on the critical things in your business that are going to actually cause you to get clients.
Secondly, help your clients see quick results. The second thing that you need to do is help your clients get results and get them quickly. In today’s market, we don’t have time to spend hours and hours journaling. We need to roll up our sleeves and get to work focusing on getting clients. Help your clients see results quickly.
Finally, start solving problems asap. You need to step up and help your audience solve their problems. Whether your audience is 30 people or 30,000, they need you. You are their leader. Step up and serve them. For example, I’m doing daily live trainings in my Facebook group, every single day at 10 a.m. EST. We’re going to go over practical strategies that you can implement in order to make money. How can you replicate that for your audience?
WHAT SHOULD I TELL MY TEAM MEMBERS?
The first thing that you need to tell your team members is what the game plan is. You need to be sharing a clear gameplan for the next six weeks. If they’re in danger of losing their jobs, they need to know that. Obviously don’t overshare, but communicate with them. Respect them enough to let them know what’s going on. Give them an opportunity to share the responsibility so they can work to help keep their jobs.
The second thing that you need to do is have them write THEIR plan of action for the next 6 weeks. What is their role going to be? What do they hope to achieve over the next few weeks? How can they help you make more money in your business? This gives them ownership.
Let them take initiative so they feel that their role has value (chances are, it does) and allows them to help move the entire team forward.
The third thing that you need to do is communicate clearly. Don’t sugarcoat things. Don’t be Pollyanna. If something is not going the way you need it to, share that. Your team members are not babies and they’re not small children. If they’re on your team, they should be responsible adults and they should see your vision and want to help you achieve it. Keep your team members in the loop.
Finally, you may need to cut the fat. That is a really good time to take a look at the people on your team (or your software & expenses) and cut the fat.
Unfortunately, not everyone’s job is essential and if you feel that your revenue is going to take a hit, you’re going to need to adjust that.
Have a respectful, clear, communication with your team member and let them know why you’re letting them go. Ideally, you can simply paise their services for a few weeks until all blows over. Frankly, every team number needs to be helping you get clients. That needs to be your number one focus right now.
WHAT CHANGES SHOULD I BE MAKING TO MY OFFER?
Right now, people are buying to take care of their basic needs. One of the things we covered was the familiar Maslow’s Hierarchy of Needs. (I scanned my notes for you.) Right now, people are only buying from the bottom two rows. Be sure your offer fits into there or you will struggle to sell.
The sad reality is, if your program is teaching them how to harness their inner potential, they’re not going to buy. It’s that simple. How does your program solve actual problems they have right now? With my own clients, we are analyzing their offers to make sure that there is still a need for them in the marketplace today. If not, we are pivoting and adjusting. This is really critical for you to do, so that you’re not wasting your time promoting an offer that will never actually sell.
Next you need to clearly communicate why they should buy from you. What is the actual value you provide? Clearly articulate that. This is where strategic messaging is so crucial. If you can actually communicate why your potential client should buy from you, they will line up to pay you.
My sales, my clients’ sales and my colleagues’ sales are all up because we know how to communicate WHY our clients should buy from us. It’s just that simple.
Your program should deliver results and they should deliver results quickly. People don’t have time to mosey about for a year, they need you to give them results ASAP. That’s why my program, The Get More Clients Program, helps you get clients ASAP. We’re not journaling our feelings for hours, we’re rolling up our sleeves and we’re getting to work and implementing a game plan for you to get client ASAP.
We move quickly and we work hard and thats why we see results.
Finally, you need to provide more value than usual. Now, now more than ever, is it time to be stepping up and serving. Especially to your clients. Ask yourself, “How can I provide even more value than usual? How can I help them get better results? How can I do for them more than I normally would?” This is going to be pivotal for you having repeat customers and retaining the current customers you have. Provide value.
WHAT SHOULD I BE SPENDING MY MONEY ON?
I thought that the simplest (& most authentic) thing would be to share with you what I’m actually spending my money on.
My mentor. This before everything else. I’ve been leaning on my mentor now more than ever before. I cannot express to you how important it is to have someone in your corner telling you exactly what you do right now. Especially if you don’t have any experience navigating something like this in your own business. You need someone to keep you focused, you need someone to help you concentrate on the critical things that are going to move the needle forward in your business, you need someone telling you exactly what to do in order to make money, you need someone to keep your mindset strong, the list goes on and on.
I cannot tell you how important it is to have someone in your corner right now. I have been leaning heavily on my mentor. In fact, much of what I’m sharing with you today he shared with me.
Next, I’m investing heavily in my team. Labor is still one of my highest expenses and it’s going to continue that way. Over here at Team Maria Inc., it takes a lot to keep the ship running. Between assistant coaches, community managers, my sales team and my admin support, we have quite a few team members. And we want it that way. Our team members allow us to serve you, our clients far more and better that if it was just lil ol’ me. Everything from this blog post, to the daily livestreams we put out, to the YouTube videos I publish once a week, are brought you by the amazing members of my team. So you better believe we’re keeping that. 😀
Finally, we’re investing in various softwares that allow us to do our job. I will be frank, we are double-checking this list just to make sure we’re not spending money on things that we don’t actually need but some software just needs to be paid for. It’s a business expense. That’s how it goes.
Other than that we are keeping expenses lean.
Mentor, team members, software. That’s it.