So, you’ve got the perfect offer.
You are in love with it and you know it’s EXACTLY what you are supposed to be offering.
…you still feel stuck becaussssssse… you have NO idea what to charge?
If this is you, take a deep breath because you aren’t alone.
Most new entrepreneurs have NO idea what to charge for their services and it’s costing them a lot of money.
The good news?
I have got you covered, girlfriend!
I’ve created the ultimate guide to pricing yourself because it is time to get paid your worth, sister.
DID YOU KNOW? PRICING IS AN ENERGY EXCHANGE…
Pricing is an energy exchange between you and your client.
What does that mean?
That means both you and your client have to feel good about the price point.
I can sit here at my desk, typing away listening to Taylor Swift, giving you my thoughts on pricing but at the end of the day, my opinion doesn’t matter.
YOU need feel good about your pricing.
And your CLIENT has to feel good about it.
So start by asking yourself, “How do I feel about my pricing now?”
WANT TO SET THE PERFECT PRICE POINT? HERE’S A HELPFUL FORMULA TO FOLLOW.
I’ve created a simple 2-step process to choosing a price that feels good to you!
1: Answer these two questions:
How many hours will I be giving the client?
How much do I want to get paid per hour?
For example: I am going to give each client 2 hours a week for 12 weeks and I want to get paid $75/hour. Doing the math on that gives us $1800.
2: Analyze your knee jerk reaction to that number.
Ask yourself, “How would I feel saying that number out loud on a sales call? Could I confidently ask that price? Does it feel too low? Or, does it feel too high? Would I be more confident starting small and raising it over time?”
When you find a number that feels good to you, you know you’ve got a winner!
NEXT UP? CHECK IN WITH YOUR CLIENT.
We just defined pricing as “an energetic exchange between you and your client”.
We have just walked through how to get you feeling good about your pricing so now it’s time to make sure your ideal client is just as happy and excited about the price point you are charging.
How do you do that?
It’s actually really easy…you ready?
Just ask your ideal clients how they feel about the price.
Yep, it’s that easy!
But if you want me to break it down a little more, here’s what I would do:
Get clear on who your ideal client is. Don’t overthink this. Just jot down a few bullet points.
Set up 8-10 market research calls (10 mins each, bribe them with Starbucks giftcards.)
Give them a brief overview of your program, the problem you hope to solve and the price point.
Ask them, “What are your thoughts? How do you feel about the price? Would you actually buy this?”
By talking to your future clients and solidifying that the price is a good fit, your confidence will skyrocket, which = more sales for you!
FINALLY, PRACTICE, PRACTICE, PRACTICE!
You’ve decided on a price point.
You feel good about it.
You talked to 10 potential clients and they feel good about it.
It’s time to get comfortable saying it out loud.
How do we do that?
Practice literally saying, “The investment to work with me that xyz…” out loud.
How many times should you say it?
I am not kidding.
Your significant other should think you’ve lost your mind because he walks into the bedroom and sees you in front of the mirror repeating, “The investment to work with me is $2500.” over and over and over again.
The more you practice saying your price point out loud, the more comfortable and natural and easy you will sound on your sales calls.
NOW, LET ME ASK YOU? YOU’VE GOT BIG PLANS FOR 2020, RIGHT?
I knew it!!
Maybe you want to have your first $100k year?
I know it will help you!